Our Team

Every product you’ll find in our store has been picked, tested and used in the real world by women. Meet our team of community reviewers.

A woman smiling while standing on a dock near a lake, wearing a colorful fish-patterned swimsuit and swim cap.

Mel Berry

Co-Founder & Editor

Mel believes we’re all capable of more than we think. Growth comes from listening, adapting, and moving forward with purpose. As a coach my goal is to help athletes unlock their potential, enjoy the journey, and get access to great products that make it even more enjoyable.

@melberrycoaching

A woman wearing a running outfit and hydration pack, holding a piece of food, standing near portable toilets at an outdoor event.

Holly Woodford

Co-Founder & Editor

Holly is a long-time advocate for women in sport. An endurance athlete and self-confessed kit geek, she tests gear in real training conditions and cuts through the hype to what actually works for women’s bodies and lives.

@challengehollyberry

A female cyclist in a colorful jersey and helmet, positioned in a racing posture on a sleek black bike with a number 2029 displayed. The background features greenery and an overcast sky.

Jennifer Sophie

Triathlete | Sports Massage | Journalist

Jen is a Six-time Ironman finisher and IRONMAN World Championship qualifier. Jen understands the importance of recovery and addressing niggles early. Balancing full-time work with long distance triathlon for years, she knows how to optimise limited training time, prioritise recovery, and stay consistent to reach the start line feeling race ready.

@jennifersophiee

A smiling cyclist with short hair wearing a red cycling jersey and a helmet, pointing towards a cobbled road surrounded by greenery and mountains.

Emma Cole

Adventurer | Freelance journalist | Podcaster

Emma is an adventurous journalist passionate about sport and sustainability. She writes about cycling, running, hiking, and health, often linking sport with environmental issues. Her work has appeared in print and online, including Cyclist, Cycling Weekly, Cyclingnews, Women’s Running, Live for the Outdoors, and Lost Dot.

@emmasecole

Emma Karslake

Adventurer | Writer | Cyclist

Emma spent years as a financial editor and in cycling roles like mechanic and tour guide, she now focus on her passions: cycling and travel. She began cycle touring in 2017 with an 8,000km American trip. Since then, she has cycled much of Europe, fitting journeys from week long trips to six month odysseys around work.

@emma_up_cycles

Gemma Richardson

Women’s Health Physio | Pilates Teacher

Gemma is a specialist Women’s Health Physiotherapist and Pilates teacher, she specialises in helping women recover and move with confidence. Gemma puts equipment and wellness products through everyday use, sharing honest insights grounded clinical experience and real life.

@her_physioandpilates