About Us

The Women’s Sports Store was born from frustration, and from a fierce belief that women deserve better.

For years, through Her Spirit, Co-Founders Holly Woodford and Mel Berry have been on a mission to help more women get active, feel stronger, and find joy in movement. But along the way, they kept hearing the same story: “I can’t find kit that fits me.”

Shoes that rub. Shorts that ride up. Nutrition that feels like it’s made for someone else entirely. They realised that women weren’t just being underserved — we were being ignored. The sports world wasn’t designed with us in mind.

So they decided to build something different…

The Women’s Sports Store is the antidote to all the inaccessible and unreliable experiences women have when we shop for the sports gear we need.

From kit designed to fit real women, to nutrition that actually nourishes, we’ll introduce you to the brands who truly understand women and how we want to feel when we run, swim, cycle, hike and play.

Every product you’ll find in our store has been picked, tested and used in the real world by women – with reviews, recommendations and expert guidance you can depend on.

This isn’t just about shopping. It’s about changing the game for women in sport. Because when gear fits, confidence follows — and when women feel confident, we all move further.

Women’s Sports Store — Gear that Fits. Confidence that Lasts.