Purendure was born out of a shared passion for sport, clean living, and doing things differently. Founded by wife duo Laura and Hayley, they created Purendure to fill a gap in the world of sports nutrition, a world where natural, simple, real ingredients were often missing.
They believe in energy that tastes amazing, feels clean, and powers real endurance without the artificial additives.
Signature Product
Naturally flavourful, fruit-powered gels with an easy screw-top lid.
Founder
Laura & Hayley