Holly Woodford - WomensSportsStore.com Editor
Leak proof Underwear
Active mum Kelly Newton designed her first pair of knickers after struggling with bladder leaks on the hockey pitch and almost giving up sport altogether. Kelly launched the business in 2019 with Coni Longden-Jefferson, who came on board after finding Kelly’s designs were the answer to her plastic-free period prayers
Signature Product
We launch our medium absorbency Susie Knicker, which goes on to become our award-winning bestseller!
Co-Founder Kelly Newton and Coni Longdon-Jefferson
