Veloforte | Natural Sports Nutrition

Following abdominal surgery, husband Marc asked co-founder Lara to help him feed his long rides with something wholesome, something delicious and effective that’d put the typical synthetic nutrition options in the shade. Their ambition was clear… no labs, no junk, no synth.

Lara set about blending her award-winning knowledge of baking with two decades of experience in heart and lung specialisms (BSc/MSc Distinction) to create a range of energy and protein bars that delivered natural, powerful and delicious performance.

Signature Product
Performance bars based on a 13th-century Italian fortifier: Panforte.

Co-Founder Lara Giusti